Strategy and Governance of Networks

P The book emphasizes research in economics and management of networks as an interdisciplinary f...

Economics and Management of Networks

Previous research on the institutional structure of franchising networks (Bri- ley et al. 1991; L...

New Developments in the Theory of Networks

The theory of networks aims at developing theoretical views on the design and management of allia...

Management and Governance of Networks

This book highlights cutting-edge research in the economics and management of networks as...

Geomarketing

This title describes the state of the art in all areas of spatial marketing, discussing the vario...

Location-Based Marketing

Location-based Marketing outlines the main concepts, methods and strategies for implementing spat...

Network Governance

The current book on Nework Governance contributes to the literature by offering new perspectives ...

Interfirm Networks

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail ...

Geomarketing

This title describes the state of the art in all areas of spatial marketing, discussing the vario...

Location-Based Marketing

Location-based Marketing outlines the main concepts, methods and strategies for implementing spat...

Design and Management of Interfirm Networks

Interfirm networks include franchising, retail and service chains, cooperatives, financ...

Interfirm Networks