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New Strategic Brand Management
Sofort lieferbarAdopted internationally by business schools and MBA programmes, The New Strategic Brand Managemen...
Rumors
Sofort lieferbarRumors may be the oldest medium of mass communication of information or ideas. Even before there ...
Rumors
Sofort lieferbarRumors may be the oldest medium of mass communication of information or ideas. Even before there ...
Advances in Luxury Brand Management
Print on DemandProvides a comprehensive summary of the field, giving the reader the ability to dig deeper into c...
Advances in Luxury Brand Management
Print on DemandPresenting some of the most significant research on the modern understanding of luxury, this edit...
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