Im Konsumgüter-Handel entwickeln sich Supply-Chain-Management und Warenwirtschafssysteme rasan...
'Strategic International Management' takes a global perspective and covers the major aspects of i...
The first edition of thisbookhas beensold within less than one year so that a second edition beca...
P Für den Handel sind Supply-Chain-Management und Warenwirtschafssysteme Bereiche mit überr...
Internationales MarketingDie zunehmende Internationalisierung oder gar Globalisierung der Wirtsch...
Retailing is becoming consistently more important in economic terms. This becomes evident when lo...
This book is devoted to the dynamic development of retailing. The focus is on various strate...
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and ...
Univ.-Prof. Dr. Prof. h.c. Bernhard Swobodaist Inhaber der Professur für Betriebswirtsc...
class 'MsoNormal' lang 'EN-GB' style 'mso-ansi-language: EN-GB;' A compact overview of t...
Das Verständnis des Käuferverhaltens ('Customer Insights') steht traditionell im Zentrum aller...
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...