Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered...
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This volume provides case studies, analysis and frameworks, reviews key studies and techniques, o...
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This special issue of Review of Marketing Research is unique in that it contains articles by mark...
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'The Review of Marketing Research' series provides current, state-of-the-art articles by the mark...
Unser bisheriger Preis:ORGPRICE: 135,37 €
Unser bisheriger Preis:ORGPRICE: 135,37 €
This special issue will assemble a set of current, comprehensive extended review articles chapter...
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'The Review of Marketing Research' annual series provides current, state-of-the-art articles by t...
Unser bisheriger Preis:ORGPRICE: 135,37 €
Founded in 1971, the Academy of Marketing Science is an international organization dedicated t...
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In their 2004 article 'Evolving to a new dominant logic for marketing,' Vargo and Lusch establish...
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This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Ann...
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...