philip kotler
Good Works!
Sofort lieferbarBusinesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!Marketi...
Good Works!
Sofort lieferbarBusinesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!Marketi...
B2B Brand Management
Sofort lieferbarP As products become increasingly similar, companies are turning to branding as a way to create ...
Die neue Dimension des Marketings
Sofort lieferbarMarketing hat heute nicht mehr nur den Kunden als Käufer, sondern den Menschen als Ganzes im Blic...
Market Your Way to Growth
Sofort lieferbarMarketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to sur...
Strategic Marketing For Health Care Organizations
Sofort lieferbarThis much-needed text offers an authoritative introduction to strategic marketing in health care ...
Social Marketing für eine bessere Welt
Sofort lieferbarViele gesellschaftliche Probleme lassen sich nur über Bewusstseinswandel und Verhaltensänderungen...
Ingredient Branding
Sofort lieferbarAn Ingredient Brand is exactly what the name implies: an ingredient or component of a product ...
Market Your Way to Growth
Sofort lieferbarMarketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to sur...
The Quintessence of Strategic Management
Sofort lieferbarHaving read this book: You will have a basic understanding of strategy and the process of strateg...
Marketing 5.0
Sofort lieferbarRediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, t...
Marketing 5.0
Sofort lieferbarNeues vom Marketing-GroßmeisterDrei tiefgreifende Entwicklungen prägen die Zukunft des Market...