Meatball Sundae

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of c...

Dip

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder an...

Purple Cow

Linchpin

Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have...

Tribes

In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportu...

This is Marketing

This book teaches you how to identify your smallest viable audience; draw on the right signals an...

Das ist Marketing!

So geht Marketing heute auch Der Marketing-Guru Seth Godin weiß: Heute werden Produkte nicht ...

Practice

Nie mehr Angst vor dem leeren Blatt!Ob bei der Entwicklung und Umsetzung einer Idee oder f&uu...

This is Marketing

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, m...

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We Are All Weird

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